Project details
Budget:
Video Wall
Client:
Shelby S
Tool:
Builder
Just Video Walls | Masterpiece MicroLED Experiences
About This Project
Just Video Walls is a company that provides high-quality video wall systems for businesses, events, retail spaces, and commercial environments. I was hired as a UI/Visual Designer to redesign their website, web application, and mobile experience. The goal was to create a more modern, visually appealing interface that reflected the premium nature of their products while improving usability across all platforms.
My role focused on establishing a strong visual identity, refining the user interface, creating layout systems, and ensuring design consistency across the web and mobile apps. The project required a design approach that blended professionalism, clarity, and high-impact visuals that matched the brand’s technology-driven service.
Problem
Before the redesign, the digital experience lacked a strong visual direction. The UI did not effectively communicate the premium quality of their video wall products, and the overall layout felt outdated and inconsistent across devices. Users had difficulty exploring product options, understanding technical details, and navigating through the service offerings.
The challenge was to elevate the brand visually while improving clarity, structure, and accessibility for a diverse audience from business owners to event planners and technical buyers.
Solutions
Developed a clean, modern, and visually cohesive UI system that aligned with the brand’s identity.
Designed high-impact hero sections and product pages to showcase video walls with clarity and visual appeal.
Improved layout spacing, typography, and color usage to make the website more premium and easier to navigate.
Created consistent UI components for the web and mobile app, ensuring a unified experience across platforms.
Simplified complex product information into digestible visual patterns, making it easier for customers to compare and explore options.
Enhanced mobile responsiveness with refined visual hierarchy to ensure clarity on smaller screens.
Integrated modern visual design trends clean grids, soft shadows, balanced whitespace to reflect the tech-forward nature of the brand.
Problem
Before the redesign, the digital experience lacked a strong visual direction. The UI did not effectively communicate the premium quality of their video wall products, and the overall layout felt outdated and inconsistent across devices. Users had difficulty exploring product options, understanding technical details, and navigating through the service offerings.
The challenge was to elevate the brand visually while improving clarity, structure, and accessibility for a diverse audience from business owners to event planners and technical buyers.
Solutions
Developed a clean, modern, and visually cohesive UI system that aligned with the brand’s identity.
Designed high-impact hero sections and product pages to showcase video walls with clarity and visual appeal.
Improved layout spacing, typography, and color usage to make the website more premium and easier to navigate.
Created consistent UI components for the web and mobile app, ensuring a unified experience across platforms.
Simplified complex product information into digestible visual patterns, making it easier for customers to compare and explore options.
Enhanced mobile responsiveness with refined visual hierarchy to ensure clarity on smaller screens.
Integrated modern visual design trends clean grids, soft shadows, balanced whitespace to reflect the tech-forward nature of the brand.
Problem
Before the redesign, the digital experience lacked a strong visual direction. The UI did not effectively communicate the premium quality of their video wall products, and the overall layout felt outdated and inconsistent across devices. Users had difficulty exploring product options, understanding technical details, and navigating through the service offerings.
The challenge was to elevate the brand visually while improving clarity, structure, and accessibility for a diverse audience from business owners to event planners and technical buyers.
Solutions
Developed a clean, modern, and visually cohesive UI system that aligned with the brand’s identity.
Designed high-impact hero sections and product pages to showcase video walls with clarity and visual appeal.
Improved layout spacing, typography, and color usage to make the website more premium and easier to navigate.
Created consistent UI components for the web and mobile app, ensuring a unified experience across platforms.
Simplified complex product information into digestible visual patterns, making it easier for customers to compare and explore options.
Enhanced mobile responsiveness with refined visual hierarchy to ensure clarity on smaller screens.
Integrated modern visual design trends clean grids, soft shadows, balanced whitespace to reflect the tech-forward nature of the brand.
Success Ratio
The updated visual design significantly improved user engagement by making the digital experience feel more polished and professional. The refreshed UI helped highlight their premium product category, resulting in clearer product exploration and a stronger brand presence online. The design work also provided a scalable system for future updates and additional pages, allowing the company’s website and apps to grow while maintaining visual consistency.
Learning
This project helped me strengthen my approach to designing visually-driven digital experiences where brand perception is heavily influenced by UI quality. I learned how to balance high-impact visual design with usability, ensuring that aesthetics never compromise clarity. The project also improved my ability to design cohesive multi-platform interfaces and maintain consistency across web and mobile environments
Success Ratio
The updated visual design significantly improved user engagement by making the digital experience feel more polished and professional. The refreshed UI helped highlight their premium product category, resulting in clearer product exploration and a stronger brand presence online. The design work also provided a scalable system for future updates and additional pages, allowing the company’s website and apps to grow while maintaining visual consistency.
Learning
This project helped me strengthen my approach to designing visually-driven digital experiences where brand perception is heavily influenced by UI quality. I learned how to balance high-impact visual design with usability, ensuring that aesthetics never compromise clarity. The project also improved my ability to design cohesive multi-platform interfaces and maintain consistency across web and mobile environments
Success Ratio
The updated visual design significantly improved user engagement by making the digital experience feel more polished and professional. The refreshed UI helped highlight their premium product category, resulting in clearer product exploration and a stronger brand presence online. The design work also provided a scalable system for future updates and additional pages, allowing the company’s website and apps to grow while maintaining visual consistency.
Learning
This project helped me strengthen my approach to designing visually-driven digital experiences where brand perception is heavily influenced by UI quality. I learned how to balance high-impact visual design with usability, ensuring that aesthetics never compromise clarity. The project also improved my ability to design cohesive multi-platform interfaces and maintain consistency across web and mobile environments